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Help Your Business Recover- Join the ‘Because I’m a Londoner’ Campaign!

To help make your reopening as successful as possible, we are supporting a citywide campaign, Because I’m a Londoner, that aims to kickstart London’s economy and encourages people to get behind their local businesses. Will you join us?

Find out more about the campaign here and sign up for free-to-use downloadable assets, including videos, images and social media posts. You’ll also be informed about ongoing campaign activations and gain access to more tools to promote your business.

By joining, we are all playing our part in kick-starting London’s economy alongside the Mayor of London, Transport for London, London Councils and hundreds of businesses like yours.  By using the Because I’m a Londoner campaign, more Londoners will get the message and help our economy recover.


All you need to do is register at

Once you’ve signed up, we’d love for you to post a message on your social channels, using #BecauseImALondoner, and share the campaign with your customers. You can also find help on how to use the campaign and some ideas to get you going.

 Here are some example social posts:

· Showcase what you love about [insert area name here] and why it’s the best place in London #BecauseImALondoner

 · Rediscover your local neighbourhood in a responsible way. Proud to be involved with the #BecauseImALondoner campaign. [link to your business]

· Love your local neighbourhood again with #BecauseImALondoner and let’s celebrate our amazing city. [link to your business]

 Make sure you register today to get free access to exciting Because I’m A Londoner campaign assets at


Let’s rebuild London’s economy together. Get involved and start promoting your business



Who is behind the campaign?

The London Alliance is a community of businesses, cultural organisations and city authorities helping drive a rapid recovery in London’s economy that’s built on confidence, sustainability and responsible spending.

The London Alliance is led by London & Partners, the international trade, investment and promotion agency for London, and supported by the Mayor of London, Transport for London and London Councils and activated through the Because I’m a Londoner campaign.

The London Alliance is open to any London business that wants to use the campaign or support it.

By taking part in the Because I’m a Londoner campaign, you’ll be part of a citywide effort to inspire Londoners to shop safely and responsibly at local businesses like yours.

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